Jakarta, 5 June 2024 – PT Premium Auto Prima (PREMIUM GROUP), one of the most recognized dealers in the automotive industry in Indonesia, is thrilled to officially signed an agreement with ZEEKR, a premium luxury electric vehicle manufacturer under Geely Holdings. This agreement positions PT Premium Auto Prima as the sole distributor of ZEEKR in Indonesia, marking a significant milestone in the country's automotive industry.
The signing ceremony, held at Park Hyatt Hotel Jakarta, was attended by senior executives from both companies, including JinHong Lin Darwin, Managing Director of PT Premium Auto Prima, and Alex Bao Zhuangfei, Managing Director & Head of SEA Region of ZEEKR.
This partnership aims to introduce ZEEKR’s cutting-edge, innovative electric vehicles to the Indonesian premium market, aligning with the country's growing demand for sustainable and environmentally friendly transportation solution.
"We are honored to partner with ZEEKR, a pioneer in the electric vehicle industry. This collaboration underscores our commitment to bringing advanced, eco-friendly premium automotive solutions to Indonesia," said JinHong Lin Darwin, Managing Director of PT Premium Auto Prima. "With ZEEKR's cutting-edge technology and extensive market expertise, we are confident in our ability to transform the EV landscape in Indonesia."
The licensing and distributor agreement includes a comprehensive plan to introduce a range of ZEEKR high-end vehicles to the Indonesian market and establish a robust service and support network. ZEEKR will introduce models such as the ZEEKR X and ZEEKR 009 in Indonesia market this year, known for their superior performance and alignment with Indonesian consumer preferences for stylish, efficient, and high-quality EVs.
ZEEKR’s strategy involves a major presence in cities like Jakarta, Surabaya, and Bandung, starting with a flagship showroom in South Jakarta. Pop-up stores in high-end malls will further enhance brand visibility, coinciding with product launches targeted for the fourth quarter. This collaboration is expected to generate significant economic benefits and contribute to the advancement of Indonesia's green economy.
About PT Premium Auto Prima (PREMIUM GROUP)
PT Premium Auto Prima is a leading automotive company that provides high-quality vehicles and exceptional service. Focusing on innovation and customer satisfaction, PT Premium Auto Prima has established itself as a trusted name in the industry.
About ZEEKR
ZEEKR is a global premium electric mobility technology brand from Geely Holdings. The brand aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and includes its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. ZEEKR’s values are equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
ZEEKR operates its R&D center in Ningbo, Hangzhou, Gothenburg, and Shanghai, boasting state-of-the-art facilities and world-class expertise. The engineering team in Sweden works on core technologies, including vehicle architectures, powertrains, chassis, and Advanced Driver Assistance System (ADAS). They also collaborate with start-ups, innovation hubs, and designers in Sweden and worldwide to pave the way for a sustainable mobility in the future.
Since ZEEKR began delivering vehicles in October 2021, the brand had delivered over 260,000 vehicles to date including the ZEEKR 001, 001 FR, 009 Ultra Luxury MPV, X Luxury Urban SUV, and the newly launched ZEEKR Mix. ZEEKR had announced plans to sell vehicles in Europe, Middle East and Asian markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.